 |  | Wednesday, 27 February 2008 |
Word-of-Mouth Firm to Promote "20Q" Game Before Holiday Season
23 Sep 2004
September 19, 2004 BzzAgent Inc, a Word-of-Mouth marketing and research firm, today launched a BzzCampaign for 20Q, a portable electronic game manufactured by Radica Games Limited. The 12-week program will involve the efforts of 3,000 volunteer product evangelists nationwide. Participants will have the chance to play the handheld guessing game and share their honest opinions with family and friends in advance of the holiday shopping season.
"Our General Manager saw an article on BzzAgent in Fast Company and thought it might be interesting as an alternative to standard advertising and promotion for our new 20Q product so I looked up BzzAgent," says Patti Saitow, Vice President of Global Marketing Services, Radica.
"The biggest concern was being able to quantify the effectiveness of the campaign," explains Saitow. "With advertising or straight consumer promotion you can set fairly straightforward benchmarks for performance. It wasn't until I understood more about BzzAgent's reporting capabilities that I felt more comfortable with the program."
About BzzAgent Inc.
BzzAgent, LLC is a Word-of-Mouth marketing and research firm located in Boston, Mass., whose network of volunteer brand evangelists shares their honest opinions about products and services with other consumers. Their proprietary process and system, the BzzEngine, allows them to provide diligent, systematized and measurable Word-of-Mouth marketing campaigns. Clients include Penguin Putnam Publishing, Monster.com, Ralph Lauren, Lee Jeans, Kelloggs, Broadcom and Anheuser-Busch. More information about BzzAgent Inc can be found at www.bzzagent.com .
About Radica Games Limited
Radica Games Limited (Radica) is a Bermuda company headquartered in Hong Kong (NASDAQ: RADA). Radica is a leading developer, manufacturer and distributor of a diverse line of electronic entertainment products including electronic games, youth electronics, video game accessories and high-tech toys. Radica has subsidiaries in the U.S.A., Canada and the U.K., and a factory in Dongguan, Southern China. More information about Radica can be found on the Internet at www.radicagames.com . |
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