 |  | Wednesday, 27 February 2008 |
Northwest Writer Influences Outcome of Presidential Election
7 Sep 2004
Northwest Writer Influences Outcome of Presidential Election with
the "Press Release Project"Northwest Writer Influences Outcome of
Presidential Election with the "Press Release Project" Northwest
writer Elizabeth Short proves that any citizen can uniquely
influence the outcome of the November presidential election. Her
Press Release Project is raising funds for the political action
campaign MoveOn.org by trading customized press releases for $50
donations. Using her professional assets and personal passions in
the service of her political convictions, Short is an inspiration
to citizens looking for ways to make a difference. September 5,
2004 -- Citizens have few choices when it comes to making a unique
contribution to the outcome of Novembers presidential election,
right? Wrong. Bellingham-based writer and editor Elizabeth Short
has found her activism niche in the Press Release Project, a
fundraiser that offers customized press releases in trade for a $50
donation to the political action campaign MoveOn.org. The Press
Release Project is a way for Short to feel connected with her
fundraising efforts. When I pledged to raise money for MoveOns
efforts toward a Democratic win in the November election, Short
says, I made a list of things I could do hold a bake sale, have a
garage sale, solicit friends. It wasnt until I turned to my
writing, a personal passion as well as a professional asset, that I
really got excited. Why press releases? Theyre a marketing tool
that every business can use, Short says, Who doesnt want a chance
at free publicity? When businesses realize that a well-written
release can lead to newspaper or magazine articles, radio
interviews, or even television appearances, they become very
interested in the idea especially because theyll also be flexing
their political muscles. Currently, Short is working on a press
release for a Zydeco band in Whatcom County. After talking with the
band about unique angles on its latest album, she began writing a
customized press release. When its done, shell deliver it to at
least a dozen local media organizations, some of which may be
inspired to run a story. The other great thing about this project
is that Im helping local businesses. As a small business owner
myself, its a huge bonus. But Short, whose work appears in
magazines such as Family Business, Specialty Coffee Retailer,
Pacific Yachting, and Fiery Foods, doesnt just write for
businesses, she trains them, too. Its the concept of teaching a
person to fish. If I deliver a great press release and nothing
more, I havent done my job, Short says. My goal is to train people
to write their own releases, to help them reach marketing
independence. For a local citizen seeking to support political
change, there is satisfaction in finding an activism niche. As an
American, Im happy to be doing my part for democracy, Short says,
Im even happier to be doing it with my writing, to be putting
something so personally gratifying in the service of my political
convictions. |
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